O ne important lesson I have learned in my time of blogging is that having assumptions about blog readers is wrong. I used to go into different topics without introducing the readers to it and without explaining the basics first. In some cases I even decided not to write about a topic as I thought it was very obvious and easy to do so why would anyone need to read an article or a tutorial about it. I have found that this is a very wrong way of thinking. Simplified blog posts go popular Some of the easiest and most simplified posts I have written are also some of the most popular posts on my blog. For example the magazine style blog frontpage article and the top Wordpress plugins article. I thought these articles and processes I have explained in them were so simple and so easy that there is no chance anyone would be interested in reading a guide on it. But it turned out that many people found them useful and the articles were tweeted, stumbled and bookmarked many times. One of the articles even went on front page of Delicious . I have learned that it is very important to always explain everything from scratch and in detail. When writing blog posts you must be clear, you must break down the process and explain it. It might be too simple, you might think that everyone knows it and no one wants to read about something that is so simplified, but it is

not true. Simple, filler type post goes viral I recently spoke to how to make a blog reader Mike McEvoy and he has a similar experience on his blog. In Mike’s words: It’s hard to tell what gets hot and takes off. I did a simple post on 30 Firefox Keyboard Shortcuts that I thought would get ignored. Just a simple list in a nice format. It spike big time and I ended up with over 12,000 new visitors and 200 new subscribers for my RSS feed. And I thought the 30 FF shortcuts was kind of a simple, filler type of post when I wrote it. Kinda impossible to predict what will transpire on the web Do you have assumptions about your blog readers? Are you having assumptions about your blog readers? Do you think everyone knows something just because you know it? Do you explain things very clearly, do you simplify your blog articles? Image by NJScott See more: How to put your best blog posts back into the spotlight Add Keywords To Optimize SEO When Writing Blog Posts Increase your blog traffic and authority with outbound links How people surf the Internet and read your posts 7 Steps To Keyword Optimize Your Blog Posts My Twitter Marketing E-Book is out now. Everything you need to know to succeed on Twitter. Check all the details and get your copy here now!

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Why your most popular blog posts come from the most simplified places