L inking to your internal blog posts is one of the most important aspects of building a successful blog. TechThinker commented on my blog traffic post: I love the way you interlink all your blog posts. Your posts always remind me of the importance of doing Internal links. Why are blog internal links important? First of all it is a great service for your readers to introduce them to an article that has more detailed information about a topic you mention. It increases your page views, improves the user-experience of your visitors and introduces them to some of your older blog posts . Blog internal links are also important for your search engine optimization. Same way that your visitors discover older posts via internal links, same way you show search engines which content of yours is worth crawling and indexing in their search results. Internal linking and anchor text I got this email from reader Anton recently: Hey Marko, thanks for such good info here. Just had to ask a quick question. I haven’t seen many others do this but you do. I noticed you’re using anchor text and a link to 1.Marko Saric 2.blog consulting 3.Twitter Marketing Ebook. Why did you do that? Is that for SEO? I know anchor text is super important when you’re getting link to your site. But is it important to use when you’re linking to your own pages? Thanks so much, I hope you’ll find couple of minutes from your busy schedule to answer my question. Anchor text is that clickable text in your hyperlinks. It basically tells both your visitors and search engines what the page you are linking to is about. Anchor text is very important for all links including internal links. As you cannot really control what anchor text other blogs link to you, you can at least make sure that you use the important keywords that you want to rank for in your own internal linking. For example if you have a fashion blog make sure to use keyword phrases like fashion

advice . Read more on keywords: 7 steps to increase traffic and revenue via keyword research Link also from older posts to new posts Most bloggers only internal link to their older posts from their new posts. You can also do it the other way around. If you have a good, older post that is relevant to something you have written more about lately, go back and edit the old one and include a link back to the new post. This is a great way of sending some page rank juice back to your new post to help it rank better. Use for example one of the page rank checkers. This one will give you your Google PR for all the pages on your site and will allow you to see which of your pages have good page rank to give away from. Another way is to use WordPress plugin called Insights . It is placed just below your post writing field and lets you search for keywords that you are writing about and easily discovers nice pages to link to and also nice pages to link from. Think internal linking when writing your next blog post Internal linking is the easiest way to help build a successful blog , increase your page views, improve the user experience and at the same time also help your blog rank better in search engines. Next post you are writing, take some time and create a couple of good internal links to your older posts but also go back and link to that new post from some of your relevant old articles. Image by SantaRosa . See more: Optimize Link Juice Flow To Improve Google Rankings Improve Blog SEO With Internal Linking Structure Simple Tip To Improve Usability, Stickiness And Page Views Google changes PageRank flow: Why you should use an iframe in blog comments How Google PageRank affects my search engine rankings and traffic

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Link internally to increase blog page views, improve usability and Google rankings