Internet Advertising Will Double in Five Years

Do you think no one is clicking ads anymore, Google Adsense is a waste of day, and banner ads are on the way out? IDC says you’re wrong.

Their latest release has some interesting projections on web advertising for that, and the years to come. Here’s the parts that matter:

Even though IDC anticipates that the threat of a potential recession will decrease ad expenditure across all media by as much as 7% in 2008, IDC believes that quarterly online advertising growth will still increase at rates around the 15 - 20% range in 2008. IDC forecasts that U.S. World Wide Web advertising spending will

more than double in five years.

The current economic crisis has not affected U. S. Net advertising spending: Total revenue increased by 23.9% to $7.1 billion in the first quarter (1Q08) compared to $5.7 billion in 1Q07. Clearly any kind of slowdown in other markets is not transferable to the web.

More fundamental than pageviews and rare visitors in the future will be user loyalty.
Check out that post whether you need a refresh on how to measure loyalty for your site.

Orginal post by WhyDoWork