“How do I find affiliate products to promote on my blog?” Last week I spoke with a small group of bloggers here in Melbourne over a coffee. One of the topics that a number of them were interested in talking about was affiliate marketing . They were struggling with the advertising as a model to make money from their blogs and wanted to branch out and experiment with affiliate promotions on their blog. However wanting to get into affiliate marketing and actually doing it are two different things. There are a number of challenges to overcome first. One of these challenges is finding the right product to promoted. Choosing the right products to promote in affiliate promotions is crucial for a number of reasons - the two main ones being: 1. Relevant Products are Key - if your blog draws an audience centered around a particular topic or demographic you’re unlikely to be able to sell products that have no relevancy to your blog’s topic. 2. The Quality of Products can Impact Your Long Term Brand - promote low quality products and you could be hurting your brand. Readers remember who they heard about products from and their trust of you and your blog will be increased or decreased by what you recommend to them. So - choosing the right affiliate product is crucial. It not only impacts conversions and profitability but it impacts your brand and relationships with readers. How to Find the Right Affiliate Product to Promote A few tips and thoughts on finding affiliate programs to promote come to mind: Google It - this one isn’t rocket science but it does work. If you have a Beauty Product blog google “Beauty Products Affiliate Program”. Insert your main keywords into that search and you may just find products that are relevant to your niche. Look at Your Competition - what products are other people promoting in your niche. Quite often a quick glance down the sidebar of another successful blog in your niche to see what products and services they are promoting will reveal affiliate products you could promote to (and it could also point you to some relevant advertisers to promote). Check out AdSense Ads - many of the AdSense ads appearing besides




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