Few Watching Fox Business So Far

The New York Daily News reports that a mere 6,000 public a day are watching Rupert Murdoch’s Fox Business News cable channel during the work day. At prime day the number climb to about 15,000 viewers. These very low numbers are not bothering Fox Business News anchor Neil Cavuto.

“It’s so early, I don’t know what to construct of them,” FBC anchor Neil Cavuto said. “We’re just coming out of the gate. Going in, I had so low expectations.”

Cavuto said the numbers reminded him of 11 years ago, when he joined the thereupon fledgling Fox News Channel. “For years after I left CNBC, it was as whether I had entered the witness protection

program,” he said.

It took FNC several years to compose a dent in the ratings and more than five years to beat CNN.

The FBC’s audience peaks at 27,000 viewers at 8 p.m. weeknights, the documents show. Another high point has been 2 p.m. weekdays, when 17,000 check in.

“I’m not a stranger to that sort of thing,” Cavuto said. “I’m a realist. These things take moment. It’s mighty to rate that kind of thing with an audience so small.”

Cavuto might be right that it is still early but Fox Business News is unlikely to be given as much instance to develop as the Fox News Channel was.

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